PACKAGING

Packaging is a necessary part of food production - but is it possible to reduce its environmental impact, without compromising on performance?

We know that increasingly, consumers want to make better decisions at the checkout. They’re looking to brands to help them take action on reducing waste, plastic and packaging pollution, and have growing expectations about guidelines on labelling for what to do when it comes to disposal.

Packaging power

There’s a lot to consider when it comes to food packaging - shelf life, safety, integrity, circularity, the supply chain. But as you know, packaging isn’t just about the practicalities of keeping food fresh (and therefore reducing food waste); it’s also about brand perception, marketing and shelf appeal. 

With packaging alternatives like home compostables and refillable options on the rise, packaging itself is becoming an important brand differentiator for conscious consumers. 

What food packaging is right for you?

As a brand pledging to improve packaging, your challenge is to strike a balance between commercial ambitions, cost viability and environmentally responsible decisions. With the right considerations you can minimise your brand’s carbon footprint and reduce unnecessary waste while generating positive brand equity.

Make the change

If you’re curious about optimising and reducing the impact of packaging on the environment, more sustainable packaging options, closed-loop systems and the part you have to play in creating a more sustainable food system, then check out our resources below: